This course is designed for firms facing real challenges as they market products and attempt to take advantage of unexpected opportunities in this changing world. This course and study has always been relevant because it is a key element in the function of today's society. Our economy, our lifestyles and our physical well being are directed or indirectly influenced by marketing activities. Marketing strategies must always focus on the concepts most relevant to the development and implementation of:

• topics of segmentation
  
  
• targeting & positioning which